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BSN Responds to the Rich Froning Tattoo Controversy

Rich Froning Jr. Galatians 6:14

Rich Froning Jr. with the Galatians 6:14

Well after repeated attempts, The Rx Review was finally able to speak with a representative from BSN about the Rich Froning ‘tattoo controversy’. Just yesterday we had the opportunity to talk with Helga Moya, the BSN talent coordinator, about the matter.

For those unfamiliar with the issue, it was late last year when supplements company, BSN, published several advertisements of dual CrossFit Games Champion, Rich Froning Jr. in the December issue of Muscle and Fitness magazine.

Soon after, several readers contacted us, noting that Rich Froning’s Galatians 6:14 tattoo, that runs down the right side of his body, appeared to be removed.

We first reported about the matter in our weekly news wrap back in November and again in an article in December.

Froning, a devout Christian, is very open about his faith. So it was a surprise to many readers that this particular tattoo was not displayed in these adverts.

When asked if BSN had removed the Galatians 6:14 tattoo from Froning’s advert, Moya clearly stated:

“We did not remove the tattoo. We do not remove any of Rich’s tattoos on any of our advertising. Basically it’s a reverse image. The actual ad is a reverse image. When we shoot him, we shoot him at all different angles. Then our print team takes the best pictures that they think would look good in an ad. And sometimes they reverse the image to fit the ad. So that’s what was done in the past and is still done to this point. Some images you will see the Galatians tattoo on his side, and some you don’t. It’s just a reverse image. So it’s his other side where he doesn’t have a tattoo on.”

Moya says there is absolutely no reason why BSN would ever remove Froning’s tattoos, going on to state BSN are very supportive of them and his faith.

“Since we signed Rich, we have always been very supportive of all his tattoos. We know exactly the meaning behind. We know how religious he is. There is no sense at all why we would want to remove any of his tattoos,” Moya says.

Moya went on to note, “we have a lot of athletes that have tattoos and we don’t see any reason to remove them.”

BSN then provided The Rx Review with several other adverts of Froning where you can see the Galatians 6:14 tattoo and several others on his body.

We have provided all those images and the ones taken from the Muscle and Fitness December issue below.

The first two pictures are the original images that caught our readers attention in Muscle and Fitness. The bottom two are the images BSN sent us yesterday. 

Rich Froning Jr. without Galatians 6:14

Rich Froning Jr. without Galatians 6:14 in Muscle and Fitness

Rich Froning BSN advert

BSN Image Above

Rich Froning BSN advert

BSN Image Above: If you look at the image of Froning swinging the kettlebell above, you will see the top of the Galatians 6:14 tattoo. 

  • afto

    legit response

  • Sarah

    About time they responded.

  • Thomas White

    I can handle that. Good to know they stand behind him and his faith.

  • Philip

    If thats the case, why’s they take so long to respond?

    • Ryan Lang

      i agree, they def dragged their feet on responding

  • Mark T – South Carolina

    Glad to hear they got back to you. Can’t say I have been happy with them due to this. Hopefully in the future they won’t flip such an important tattoo. As a Christian I was offended. If it was a simple mistake then all can be forgiven. We refused to use their products in our box until this was sorted out. Now I’ll reconsider. Go Rich! BSN should thank you guys! Thx for keepn at it Rx Review

    • Michael: The Rx

      Thanks Mark.

  • Georgina

    Sorry for hassling you so much to chase this up. It’s just so important that people like Rich are well respect and large corporations don’t treat someones religion as a roadblock to sales. We need more people like Rich who are not afraid to spread the word and stand up for what they believe. I agree with Mark, BSN should be thanking you. I would also like to thank BSN for taking the time to reply. Better late than never.

    • Michael: The Rx

      All good Georgina. Happy we could help.

  • Tiff

    Good on BSN for letting the community know. I hoped it was a reverse image so it’s great to know. Like many said below wish they had just stated that in the beginning as so many people at my box were upset about this issue. I’ll let them all know.

  • Jag1015

    What a coincidence that all the main pics are the ones not showing the tattoo. BSN’s response is completely BS!

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  • Junction_Boy

    The tattoo is of a verse discussing circumcision (read Galations 5 and 6). Why does BSN need to promote discussion of penis cutting?

    • just some guy

      The verse is about not boasting. ” But God forbid that I should glory, save in the cross of our Lord Jesus Christ, by whom the world is crucified unto me, and I unto the world.”

  • Doc

    Leviticus 19:28, “Ye shall not make any cuttings in your flesh for the dead, nor print or tattoo any marks upon you: I am the Lord.”

    that is all.

    • Just some guy

      Revelation 19:16 “And he hath on his vesture and on his thigh a name written, King Of Kings, And Lord Of Lords.”

      And then there’s Leviticus 15:19 “And if a woman have an issue, and her issue in her flesh be blood, she shall be put apart seven days: and whosoever toucheth her shall be unclean until the even,” which I bet you don’t observe either.
      THAT is all.

      • jeffrey

        Can you say an Angel?

    • Glenn

      The Mosiac Law doesn’t apply anymore. It died with Jesus

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  • Bill

    Ironic how the scripture is about not boasting and yet having the tattoo has drawn attention to himself as this very article confirms. It doesn’t seem to have the modest effect that it originally was hoped to have.

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