CrossFit’s and the Empire State Building Workout

At 4am yesterday morning Reebok took its new CrossFit advertising campaign to new heights. And take it to new heights they did in the literally sense of the word conducting a workout on top New York’s famed 1,050ft/320meter, Empire State Building.

Splitting into two teams of five with CrossFit Games champions, Rich Froning Jr. and Annie Thorisdottir as respective captains, the athletes proceeded to battle through a 20-mintue amrap of thrusters, kettlebell swings, handstand pushups, double unders and walking lunges. At the end of the workout Reebok’s Head of Fitness, Chris Froio declared Annie Thorisdottir’s team victorious.

The advertisement was shot with a kind of gorilla marketing approach with Reebok stating, “We want to show people that fitness is something that can be done anywhere, at any time.”

Its an interesting video and shows how Reebok is really pushing forward with the Reebok CrossFit brand and its new campaign “The Sport of Fitness Has Arrived.”

http://www.youtube.com/watch?v=Pf9kJ1PJwD4