Talk about leading by example…
Reebok has just unveiled a new promotional video, describing their journey through the sport of CrossFit.
I must admit, when Reebok first came on board as the major sponsor of CrossFit over a year ago, I was a bit skeptical. I’d be lying if I said I didn’t think the leading sport brand was just trying to make a quick buck, and would fail to embrace the real meaning of the sport.
However, in the past two years Reebok has proven me wrong.
From what I have seen, they seem to genuinely believe in the sport and are doing everything they can to show people they are not just sponsoring CrossFit, they are living it!
This short video below shows us the Reebok fitness journey over the past year.
http://www.youtube.com/watch?feature=player_embedded&v=0PL_Tm0zsug
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