Reebok’s new global marketing campaign featuring CrossFit kicks off this weekend, with advertisements featuring online, outdoor on print and our TV’s.
The theme of the campaign is “The Sport of Fitness has Arrived” and will be the first time CrossFit has ever been commercially advertised on such a scale.
The first TV commercial will get its first run during the Packers/Giants NFL playoff game on Sunday, but Reebok has already released it on YouTube for all of us to see.
Check it out and let us know what you think!
http://www.youtube.com/watch?v=YAu-ftOM3C8
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